- A new kind of creative unit where concept, copy, and creative strategy form a single engine — built for one of the fastest-moving sports in the world: Formula 1.
- Ownership of social-first concepts, campaign narratives, and platform-native copy across race weekends, drivers, and team brand — on Instagram, TikTok, X, Threads, and YouTube.
- Development of captions, scripts, content concepts, copy frameworks, and formats — from the initial idea to the post that actually performs.
- Working on real social communication challenges in a motorsport context: you write with a clear point of view, platform fluency, and the right sense of timing.
- A team with a builder mentality: test, reframe, iterate — and always know when the next Grand Prix is.
- Building modular, testable content systems with consistent tone of voice and community voice that hold up across an entire season.
- Using social insights, performance signals, and fan behavior to sharpen copy and concepts through a data-driven lens.
- Taking part in briefings, sprints, content planning sessions, and regular syncs — as the creative voice with a clear social instinct.
- An environment that embraces short-form content, real-time storytelling, and community-driven creativity — in a sport with 24 race weekends a year.
- The opportunity to help shape an AI-enabled social creative engine — including copy workflows, concept processes, and content systems built for the high-performance context of motorsport.
Creative Strategist – Social Copywriting & Concept (m/f/d)
München
Full-time
Permanent employee
Your mission
Your profile
- 2–5 years of experience in social copywriting, concept development, creative strategy, or hybrid roles with a strong social component (agency, in-house, or sport/entertainment).
- A confident feel for platform language: you know what works on TikTok, how Threads sounds — and why a caption in lap 58 needs to read differently than one posted on Thursday before the race.
- The ability to translate sporting moments, driver stories, and team narratives into precise social copy and creative content concepts.
- Experience with short-form video, Stories, Reels, and platform-native formats — you think in hooks, arcs, and payoffs, even while the race is still running.
- Fast, clear conceptual thinking under time pressure: you can turn a surprising qualifying result into a community-relevant idea within minutes.
- Fluency in working with social insights, engagement data, and test-and-learn cycles to continuously develop copy and formats.
- A genuine enjoyment of close collaboration with content, social, performance, production, and partner teams — you bring the creative voice, others bring the execution.
- Curiosity about AI tools as concepting and writing partners — not as a replacement, but as an accelerator in a fast-moving race calendar.
- A portfolio or thought samples that show how you arrive at social ideas — the process interests us just as much as the finished post.
- A deep understanding of the F1 ecosystem: you know the culture, the community, the platform dynamics — and you know how to communicate in this space without sounding generic.
Why us?
- Hybrid work setup and flexible working hours.
- Intensive individual support (1-on-1s, development plans, training budget, and more).
- Regular team events (summer party, Slash Wiesn, Christmas celebration, etc.).
- Subsidized gym membership at Body & Soul.
- Design office in the Werksviertel with a rooftop terrace and grazing sheep.
- Plenty of room to take on responsibility — no rigid structures or hierarchies.
- An interdisciplinary and international team full of smart, creative minds.
- And above all, an honest, fair, and relaxed culture where everyone can drive their own personal growth.
Contact details
Julia Büchler - jbue@slash.digital
About us
Neuroscience meets digital agency!
As a full-service digital agency, we focus on accelerating our clients' growth. We work tirelessly to turn prospects into customers and customers into brand ambassadors. We believe that the only way to achieve this behavior is by personalizing every interaction at every touchpoint - and we use the latest science to do so.
Our track record includes work for clients like Lamy, HUGO BOSS, Danone, Poggenpohl and many others.
If you thrive in a team-oriented environment and personal and professional growth are part of your DNA, we look forward to meeting you.
Let's change marketing together!
As a full-service digital agency, we focus on accelerating our clients' growth. We work tirelessly to turn prospects into customers and customers into brand ambassadors. We believe that the only way to achieve this behavior is by personalizing every interaction at every touchpoint - and we use the latest science to do so.
Our track record includes work for clients like Lamy, HUGO BOSS, Danone, Poggenpohl and many others.
If you thrive in a team-oriented environment and personal and professional growth are part of your DNA, we look forward to meeting you.
Let's change marketing together!